Mo Yusuf.

Revenue leader · Go-to-market strategist

I build sales teams that work.

Go-to-market strategy, sales teams built from nothing, and broken teams put right. Twenty years, from startups to Fortune 500.

Talk to me See what I have built
  • 20+ years in sales
  • Founder, Imoye Academy
  • 2025 commencement speaker
Mo Yusuf

Three companies, one pattern.

  1. Oracle Build and repair

    105% of quota, quarter after quarter.

    I lead the cloud sales team for Retail and Hospitality, with a $30M consumption quota and $10M in product revenue. The team more than doubled and kept delivering.

    How I did it

  2. ProServ Start

    $0 to $100K+ a month in recurring revenue in 13 months.

    I started a managed services business from nothing and ran all of it: sales, marketing, engineering and finance, 25 people in total.

    How I did it

  3. Vicom Build

    From 2 reps to a division earning $8M in profit.

    I grew the sales team from 2 reps to 8, and built the prospecting engine and the partner channel with Pure Storage, VMware and EMC.

    How I did it

How I sell

I run MEDDPICC. Then I run T.I.M.

MEDDPICC gives a deal its structure. T.I.M is my own method, built from twenty years of selling, and it is how I work every stage. The stage names are public. How I run them is the part I teach in person.

MEDDPICC

  1. MMetrics
  2. EEconomic buyer
  3. DDecision criteria
  4. DDecision process
  5. PPaper process
  6. IIdentify pain
  7. CChampion
  8. CCompetition

T.I.M, my method

  1. 1Attune
  2. 2Probe
  3. 3Target
  4. 4Translate
  5. 5Commit

Books I have written.

  • Published 2011

    The Effect of Offshoring on the Information Technology Sector

    Is it really affecting us?

    Get it on Amazon
  • Published 2026

    The Invisible Path: Learning in Silence

    From Expert Execution to Executive Stewardship. Written with my ITSMF Executive Academy cohort.

    Get it on Amazon
  • Coming 2027

    The Thinking Seller

    My next book. Tell me where to send the news when it is ready.

    Get notified

Mo's ability to coach and mentor each person on our team, tailoring his approach to our unique strengths, created an atmosphere of trust and growth.

Renee Fulco, Senior Manager, Sales Development. Reported to Mo at Oracle.

Mo has made an incredible impact on both my career at Oracle and my everyday life. Alex Hughes, SDR Manager, SLED, Rubrik

He treats those who work for him with compassion and respect to the highest degree. Cory Bittel, Oracle Cloud and Platform Sales

Where I have done it.

  • Retail
  • Hospitality
  • Manufacturing
  • Telecommunications
  • Media
  • Healthcare
  • Higher education
  • Oil and gas

Startups, small and mid-sized businesses, and Fortune 500 companies. The industry changes. What it takes to build a sales team that performs does not.

Mo Yusuf giving the 2025 commencement address at Central Connecticut State University

I teach it, too.

Imoye Academy is my passion project and my way of giving back to the continent that helped make me. I founded it, a team runs it day to day, and I guest lecture to kick off new cohorts, training African professionals to sell in Nigeria, with Rwanda launching in February 2027. 20 of 40 students I trained were working in sales roles three months after graduating. In May 2025 I gave the commencement address at my alma mater.

About Imoye  /  About me  /  Watch the speech

Featured

Featured in the premiere edition of Global Entrepreneurs Review. Read the feature

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